![]() Pro Tip: A great logo always grabs attention and gives a solid first impression that challenges your customer’s curiosity towards your brand, perceived identity & value, recognizability, and encourages brand loyalty. It can be irrelevant if your values and interests don’t align with the wordmark.It may take time to find something that works for your brand identity.Since other companies rely heavily on fonts, they may lack the originality of other logotypes, colors, and logo fonts. ![]() Creating good typography requires expertise in graphic design, so it’s not something everyone can do themselves.However, there are also drawbacks in using a wordmark logo, including: Drawbacks in using a wordmark logo It’s definitely a great option for startups on a budget or existing businesses that want to create a professional and credible image. A wordmark can easily be translated into other languages without losing its original meaning or design aesthetic – making it perfect for businesses with global aspirations (even if you aren’t there yet).Wordmarks are timeless and require fewer variations because it’s can already stand on their own.Wordmarks tend to work well with other design elements like images, icons, or symbols, giving designers flexibility when designing graphic elements that represent their brand.They are easy to remember and associate with your business name, which can help build brand recognition over time.
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